Maple Leafs Goalie James Reimer to Launch Apparel Line

James Reimer Montreal Winged Wheelers
James Reimer in a Montreal Winged Wheelers jersey from FIRSTAR Sports

Maple Leafs goalie James Reimer has announced he’s creating a signature line of performance wear with apparel maker FIRSTAR. The two-year contract comes days after the Leafs signed the star rookie goaltender in a $1.8 million deal.

Although pro athletes often play for several years before being offered their own clothing line, FIRSTAR chose Reimer soon after he enjoyed a breakout rookie season in 2010-11, posting a 20-10-5 record with three shutouts in 37 games. The goaltender’s outstanding play in the second half of the season almost lifted the Toronto Maple Leafs to a playoff berth.

John Catliff, president of FIRSTAR, says Reimer will be a first star in Toronto for years to come. “His affable and down-to-earth style is a perfect fit with FIRSTAR’s roster of young and upcoming hockey stars.”

FIRSTAR mantra is to create clothing for hockey fans that is trendy and technically superior at the same time. Watch for the launch of its FIRSTLINE collection into Ontario, which will see design input from Reimer. The company has developed a knack for picking the hockey stars of tomorrow. In fact, this past fall it introduced Ryan Kesler’s exclusive apparel collection RK17 just in time to see the Canucks forward play his best season yet with a career high 41 goals.

Other elite players who work with FIRSTAR include:

-Calgary Flames forward Brendan Morrison
-Former NHL star forward Russ Courtnall
-18-year NHL vet Ray Ferraro

FIRSTAR has also licensed the rights to the logo of the 1893 Montreal Winged Wheelers, which you can see in the photo. The Winged Wheelers were the first team to be awarded the Stanley Cup.

For more information, check out the press release, or the official FIRSTAR Sports website.

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