Connor McDavid Signs Endorsement Deal with CCM Hockey

Connor McDavid Erie Otters

Connor McDavid, future first overall draft pick, has signed his first pro endorsement deal with CCM Hockey.

The deal, which was announced at the NHL Scouting Combine in Buffalo today, means that McDavid will exclusively use CCM products as he launches his professional hockey career in the NHL. Additionally, McDavid will be featured in CCM’s “Made of Hockey” campaign.

For the full story, check out the official press release from CCM below:

Buffalo, NY – CCM Hockey is pleased to announce that Connor McDavid, the Canadian Hockey League’s Player of the Year and consensus #1 pick in the upcoming 2015 NHL Draft, has decided to exclusively use CCM equipment to launch his NHL career. A native of Newmarket, Ontario, McDavid joins an impressive roster of CCM athletes that include John Tavares, Nathan MacKinnon, Patrice Bergeron, Pavel Datsyuk and Carey Price to name a few.

CCM’s new ambassador is coming off an outstanding 2014-15 season as the captain of the OHL’S Erie Otters, posting 44 goals, 72 assists and 120 points in only 47 regular season games. McDavid’s 49 points in 20 playoff games was also far more than any other OHL player had amassed in recent history. A rare talent, McDavid recognizes scoring chances before they happen, while his skating ability and puck handling skills give the dominant center everything he needs to excel in the NHL.

“I am thrilled to be partnering with CCM, a company with so much hockey heritage,” said McDavid. “I wore CCM products this past season, and the brand’s clear focus on technology and innovative products will continue to help me perform my best on the ice.”

“CCM is a firm believer in Connor McDavid’s talents and we want to be able to assist him in achieving his goals by offering him the very best product and support,” said Sean Williams, VP Global Marketing & Sales, Reebok-CCM Hockey. “Connor embodies all of our brand values and he will be a great ambassador for the CCM brand both on and off the ice. We feel privileged to have him on our team.”

As part of the CCM agreement, McDavid will play a key role in the brand’s global marketing strategies, including being the first professional player to be featured in the hockey brand’s recently released Made Of Hockey campaign. He will also be supporting future product launches, while continuing to perform on the ice with CCM’s premium equipment.

CCM also released their first campaign video featuring McDavid today. The video features McDavid discussing his passion for hockey and drive to make it to the NHL.

This signing also makes me wonder, how far off is the first McDavid blade pattern for CCM and what will that look like? Do you have any ideas or suggestions?


  1. P19 McDavid – its all just marketing, if macd lights up the league they’ll slap his name on the most popular pattern.

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