Pure Hockey Acquires Total Hockey After Bankruptcy

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Pure Hockey has officially announced their acquisition of Total Hockey, following a series of bankruptcy hearings. The official announcement came via a press release issued on August 9th, 2016. The press release can be found in its entirety below.

HOLLISTON, Mass., Aug. 9, 2016 /PRNewswire/ — TSG Enterprises, LLC, the largest specialty Hockey & Lacrosse retailer in the U.S., and owner of the Pure Hockey, Hockey Giant, Pure Goalie, and Commonwealth Lacrosse (“ComLax”) brands, announced that it has acquired Total Hockey, Inc.

With the acquisition, TSG will now operate 54 retail locations across the United States, as well as seven e-commerce websites focused on hockey, lacrosse, and goalie equipment.

“We are very excited to add Total Hockey into our existing portfolio of nationally recognized and respected retail and e-commerce brands.  The acquisition gives us access to exciting new markets such as Missouri, Illinois, Minnesota, Michigan, Maryland, Utah, and Colorado, and also enables us to strengthen our presence in existing markets,” said David Nectow, President of TSG.

“Despite some recent financial difficulties, Total Hockey has built a strong brand, best-in-class technologies, and an overall culture of success that will help TSG continue to grow our retail and e-commerce operations across the U.S. to best meet the evolving needs of our customers. We’re really excited to acquire great retail stores and websites, and to have an extremely talented management team join our company as well.”

TSG will continue to maintain an office in St. Louis.

While Pure Hockey will be entering new markets with the acquisition, they will also be closing down 10 different stores and a distribution center according to STLToday.com. The stores which are closing are located in Glenview, Ill.; Denver; Colorado Springs; Ann Arbor, Mich.; Algonquin, Ill.; Pittsburgh; Middleton, Wis.; Lewisville, Texas; Chesterfield, MO; and Centennial, Colo.

Now that all is said and done, are you happy with the way this turned out? Is the best thing for the hockey industry to have these two franchises come together as one? Or are we better off with more competition from different retailers? Beyond that, are any of these store closings going to directly impact you?

It certainly will be interesting to keep an eye on my local Total Hockey shop in the coming weeks and months to see how things change and evolve.


  1. As a goalie the closing of the Colorado Springs store means nothing since all they carried was a few goalie sticks. And there is still Slap Shot Sports. Even with Players Bench trying to put him out of business Marty has kept his doors open and is the best in knowledge and service. Players Bench was bought up by Total Hockey and now they have gone belly up and been swallowed by Pure Hockey. Ironic that the big on line guys who have been responsible for the demise of many an LHS aren’t surviving in the brick & mortar world while Marty keeps plugging along. You also still have two Play It Again stores in town.

  2. No matter what one thinks about TH, having no retail hockey chain store at the home of USA Hockey, several youth hockey organizations, a healthy adult league and two collegiate teams seems pretty ignorant to me. There is more figure skating gear in this town than hockey. Coming from St. Louis, I could hit a hockey store just about anywhere around the city. Who’s got FBV sharpening here?

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