Adidas Hockey and the NHL unveiled the 2019 NHL All-Star Game jerseys today. The innovative and eco-friendly jerseys are a collaboration and the first-ever NHL jerseys to feature repurposed and upcycled materials created in partnership with Parley for the Oceans.
The 2019 NHL All-Star Game jerseys are created using Parley Ocean Plastic, which can be a variety of materials made from upcycled marine plastic debris. Each jersey is made to be a symbol of change in the movement to protect the ocean – the perfect sentiment for a game hosted by the San Jose Sharks.
“As the creator sports brand, we create products tailored for an athlete, their sport, life and world and we’re excited to introduce the special edition adidas ADIZERO Authentic Pro x Parley jerseys,” said Dan Near, Sr. Director of adidas Hockey. “This initiative continues adidas’ commitment to bring the brand’s biggest initiatives to the sport of hockey; led by ADIZERO – the lighter, cooler, stronger jersey that redefined fit, feel and lightweight construction; followed by SPEEDFACTORY – the first-ever high-performance running shoe created for Stanley Cup® Champions, and now the introduction of Parley into the adidas ADIZERO Authentic NHL jerseys – the first-ever environmentally-conscious hockey jerseys.”
“The NHL is a recognized leader in addressing major environmental challenges and preserving the roots of our game,” said Brian Jennings, NHL Chief Branding Officer and Executive Vice President. “adidas has been an incredible partner in our efforts and shares our commitment to promoting sustainable business practices. Each year, the NHL All-Star Weekend serves as an opportunity to showcase innovations across all aspects of our game. This year’s NHL All-Star Game in San Jose is the perfect setting for adidas to introduce environmentally-conscious jerseys that complement our focus on environmental stewardship.”
Additional details below come straight from the adidas press release:
Inspired by the colors of the game – crisp white, like a fresh sheet ice and contrasting black, like a brand-new puck – the environmentally-conscious uniforms create an instantly classic aesthetic that pays homage to tools of the game. To create a more contemporary look, the jerseys feature each team’s crest, marking the first time that team logos are being used for NHL All-Star jerseys. Previously, All-Star jerseys have featured the NHL Shield and conference logo.
Additional design details include contrasting black or white perforated numbers, names and sleeve stripes, along with the 2019 NHL All-Star event patch on the right shoulder. Signifying an authentic jersey and symbolizing eco-innovation in the movement to protect the oceans, the Parley logo is featured inside the back of the collar. For the three-game tournament – played in a 3-on-3 format featuring four teams – the home team will wear black and the away team will wear white jerseys.
At the forefront of innovation, design and craftsmanship, the adidas ADIZERO Authentic jersey takes the hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction. The adidas ADIZERO Authentic jersey is lighter, cooler and stronger, featuring ADIZERO lightweight cresting and twill numbers, adidas Clima® technology and Aeroknit detailing, the platinum NHL Shield and an interior fight strap.