ORLANDO, FL, Oct. 27, 2011 /CNW/ – Bauer Hockey, Inc., the world’s leading manufacturer of ice hockey equipment, continued its commitment to innovation as the company unveiled its “Back to Hockey” 2012 product line to retailers from around the world during the company’s annual BauerWorld event held this week in Orlando, Florida.
The highlight of the event was the introduction of NEXUS, a revolutionary family of hockey equipment inspired by the needs of the game’s best players. The NEXUS family, which includes a full line of skates, sticks and under protective, is the first new full family of product introduced by Bauer Hockey since the debut of the Bauer VAPOR skate in 1997.
The NEXUS brand, which will be available at retail in June 2012, has already been well received by some of the NHL’s best players and is expected to quickly become one of the top brands in the game.
“The launch of NEXUS marks a major milestone in our company’s history as we introduce an entirely new brand family to the industry,” said Kevin Davis, Chief Executive Officer and President, Bauer Performance Sports. “VAPOR and SUPREME have become the most successful brands in the sport and we believe the NEXUS line will be just as successful as those two powerful brands.”
The NEXUS line combines traditional styling with state-of-the-art technological advancements that have become synonymous with Bauer Hockey products. The NEXUS family compliments the VAPOR and SUPREME lines by delivering a new category of high performance products with a unique fit and feel. NEXUS line of skates offers a wider fit than both existing Bauer Hockey brands, the stick line offers a unique flex profile and the under protective provides a more traditional profile.
Vancouver’s Ryan Kesler, one of the top players in the game today, will be one of the first athletes to wear products from the new NEXUS line and will represent the new family in global marketing efforts.
“I’ve been a Bauer athlete for many years and I’m looking forward to being one of the first players to wear the NEXUS equipment,” Kesler said. “It looks great – it’s something that looks more traditional which I really like, but obviously has all the technology you would expect from Bauer equipment. I think guys in the NHL are really going to like it and so will a lot of players at all levels.”
Leave a Reply